{"id":7742,"date":"2023-12-11T22:36:07","date_gmt":"2023-12-11T22:36:07","guid":{"rendered":"https:\/\/opium.matelabs.dev\/ahoy-automatizacia-zefektivnili-sme-generovanie-potencialnych-kandidatov-pomocou-aplikacie-pre-ahoy-career\/"},"modified":"2026-04-22T12:38:56","modified_gmt":"2026-04-22T12:38:56","slug":"ahoy-automatizacia-zefektivnili-sme-generovanie-potencialnych-kandidatov-pomocou-aplikacie-pre-ahoy-career","status":"publish","type":"post","link":"https:\/\/opium.matelabs.dev\/cz\/ahoy-automatizacia-zefektivnili-sme-generovanie-potencialnych-kandidatov-pomocou-aplikacie-pre-ahoy-career\/","title":{"rendered":"Ahoy automatiz\u00e1cia! Zefekt\u00edvnili sme generovanie potenci\u00e1lnych kandid\u00e1tov pomocou aplik\u00e1cie pre Ahoy Career"},"content":{"rendered":"
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Virtu\u00e1lne nitky sp\u00e1jaj\u00fa svet. Tentokr\u00e1t sme za ne potiahli my tro\u0161ku in\u00fdm sp\u00f4sobom. Tak, aby sme pomohli spoji\u0165 potenci\u00e1lnych kandid\u00e1tov s Ahoy Career \u010do najr\u00fdchlej\u0161ie a najefekt\u00edvnej\u0161ie.<\/p>\n<\/div>\n\n\n\n

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\"Ahoy<\/figure>\n\n\n\n
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Klient a zadanie<\/strong><\/h3>\n<\/div>\n\n\n\n
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Ahoy Career<\/a>, n\u00e1borov\u00e1 agent\u00fara p\u00f4sobiaca vo viacer\u00fdch eur\u00f3pskych krajin\u00e1ch (CZ,SK,PL,RU,HU), n\u00e1s oslovila s jasn\u00fdm cie\u013eom: vytvori\u0165 aplik\u00e1ciu, ktor\u00e1 by nahradila manu\u00e1lny proces zberu kandid\u00e1tov z formul\u00e1rov Facebook Lead a ich zaznamen\u00e1vanie do tabuliek Excel.  <\/p>\n\n\n\n

Nov\u00e1 v\u00fdzva? Bez v\u00e1hania sme k\u00fdvli. <\/p>\n\n\n\n

Najsk\u00f4r sme sa podelili o\u202fna\u0161u v\u00edziu a zauj\u00edmali sa, ako ju vn\u00edma agent\u00fara. N\u00e1sledne sme s\u202fklientom uskuto\u010dnili \u0161tyri workshopy, na ktor\u00fdch sme d\u00f4kladne analyzovali jeho existuj\u00face procesy a met\u00f3dy zberu leadov. V\u00fdsledkom bolo sofistikovan\u00e9 rie\u0161enie postaven\u00e9 na Microsoft SharePoint, ktor\u00e9 umo\u017e\u0148uje klientovi vytv\u00e1ra\u0165 kampane na generovanie leadov na Facebooku. Po spusten\u00ed t\u00fdchto kampan\u00ed sa zozbieran\u00e9 leady automaticky pres\u00favaj\u00fa priamo z\u202fFacebooku do aplik\u00e1cie AhoyLead, kde prebieha rad automatiza\u010dn\u00fdch procesov. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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V\u00fdzvy v procese<\/strong><\/h3>\n<\/div>\n\n\n\n
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Ru\u010dn\u00e9 prepisovanie leadov z Facebooku do Excelu je nielen n\u00e1ro\u010dn\u00e9 na \u010das (i nervy), ale tie\u017e sp\u00f4sobuje v\u00e4\u010d\u0161\u00ed v\u00fdskyt ch\u00fdb pre z\u00e1pise. Preto bolo d\u00f4le\u017eit\u00e9 navrhn\u00fa\u0165 aplik\u00e1ciu tak, aby dok\u00e1zala vyselektova\u0165 t\u00fdch spr\u00e1vnych kandid\u00e1tov, kontaktova\u0165 ich a\u202fostatn\u00fdch premiestni\u0165 do prie\u010dinku \u201emo\u017eno inokedy\u201c. Druh\u00e1 v\u00fdzva spo\u010d\u00edvala v\u202fintegr\u00e1cii \u00fadajov o leadoch s intern\u00fdmi procesmi klienta. Av\u0161ak okrem toho, \u017ee s\u00fa anal\u00fdzy na\u0161ou chu\u0165ovkou (naozaj), tak s\u00fa aj ve\u013emi u\u017eito\u010dn\u00fdm n\u00e1strojom, v\u010faka ktor\u00e9mu sa n\u00e1m podarilo navrhn\u00fa\u0165 optim\u00e1lne rie\u0161enie na mieru a\u202f\u00faspe\u0161ne ho implementova\u0165 v j\u00fani 2023.  <\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Teams<\/figure>\n\n\n\n
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K\u013e\u00fa\u010dov\u00e9 vlastnosti<\/strong><\/h3>\n<\/div>\n\n\n\n
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Jednoduch\u00e1 a\u202fhlavne bezstresov\u00e1 integr\u00e1cia \u00fadajov<\/strong>
Leady z\u00edskan\u00e9 z Facebooku sa automaticky synchronizuj\u00fa so SharePoint aplik\u00e1ciou, \u010d\u00edm sa eliminuje potreba zd\u013ahav\u00e9ho manu\u00e1lneho prepisovania (Ruku hore, kto m\u00e1 r\u00e1d pipla\u010dky v Exceli? Nikto?) <\/p>\n\n\n\n

Automatiz\u00e1cia nad zlato<\/strong>
AhoyLeads obsahuje \u0161ikovn\u00e9 automatiza\u010dn\u00e9 funkcie, ktor\u00e9 sp\u00fa\u0161\u0165aj\u00fa akcie na z\u00e1klade odpoved\u00ed potenci\u00e1lnych kandid\u00e1tov na ot\u00e1zky vo formul\u00e1ri, \u010d\u00edm sa im napr\u00edklad m\u00f4\u017eu posiela\u0165 automatick\u00e9 maily \u010di SMS. <\/p>\n\n\n\n

Ke\u010f menej (str\u00e1ven\u00e9ho \u010dasu vypisovan\u00edm) znamen\u00e1 viac (spracovan\u00fdch leadov)<\/strong>
V\u010faka aplik\u00e1cii sa zefekt\u00edvnil proces spr\u00e1vy leadov, \u010d\u00edm\u202fzabezpe\u010duje, aby boli efekt\u00edvne kategorizovan\u00e9 a aby sa na ne reagovalo na z\u00e1klade ich preferenci\u00ed a odpoved\u00ed. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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,,Teraz t\u00fdm, \u017ee m\u00e1me viac poz\u00edci\u00ed, viac leadov a\u202fviac klientov, tak si mysl\u00edme, \u017ee keby sme tento tool nemali, tak potrebujeme jedn\u00e9ho full time \u010dloveka, a\u202f\u010di by to v\u00f4bec sta\u010dilo. Nem\u00e1me to zatia\u013e v\u202f\u010d\u00edslach, ale pocitovo si mysl\u00edme, \u017ee bez tej appky by sme boli fakt straten\u00ed.\u201c<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n

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Feedback od klienta<\/strong><\/h3>\n<\/div>\n\n\n\n
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\u010co n\u00e1m m\u00f4\u017ee poskytn\u00fa\u0165 to najautentickej\u0161ie zhodnotenie aplik\u00e1cie? Poh\u013ead o\u010dami klienta. Preto sme sa sp\u00fdtali Ahoy Career nieko\u013eko ot\u00e1zok, ktor\u00e9 n\u00e1m (i v\u00e1m) pom\u00f4\u017eu utvori\u0165 si obraz o v\u00fdsledkoch aplik\u00e1cie a\u202fjej praktickosti.  <\/p>\n\n\n\n

V\u0161imli ste si nejak\u00e9 v\u00fdhody oproti Excelu?<\/strong> 
,,\u010co sa t\u00fdka hlavn\u00fdch v\u00fdhod, tak je to asi response rate kampan\u00ed. V\u202fj\u00fani naprie\u010d v\u0161etk\u00fdmi projektmi bol response rate necel\u00fdch 24%. A\u202fteraz ke\u010f sme pozerali j\u00fan (po implement\u00e1cii appky), tak u\u017e to sko\u010dilo cez 30% s\u202fv\u00fdkyvmi z\u00e1visiac od ve\u013ekosti projektu. Pri\u202fniektor\u00fdch projektoch m\u00e1me response rate a\u017e okolo 50%. Taktie\u017e menej \u010dasu na tom tr\u00e1via tie fin\u00e1lne osoby, ktor\u00e9 maj\u00fa vykon\u00e1va\u0165 call. Jednak robia iba jednu \u010dinnos\u0165, no je to pre nich tie\u017e preh\u013eadn\u00e9, r\u00fdchle, \u010di\u017ee v\u202fr\u00e1mci tak\u00e9ho \u013eudsk\u00e9ho kapit\u00e1lu by sme povedali, \u017ee \u00faspora \u010dasu je hne\u010f vidite\u013en\u00e1. Je ohromn\u00e1 aj z\u202ftoho h\u013eadiska, \u017ee nemusia vyklik\u00e1va\u0165 rad za radom maily a\u202fsms. A\u202fm\u00e1me tak\u00fa istotu, \u017ee ak pr\u00edde v\u00e4\u010d\u0161\u00ed klient, dok\u00e1\u017eeme zobra\u0165 tak\u00fdto kontrakt a\u202fvybavi\u0165 viac poz\u00edci\u00ed naraz bez toho, aby sme museli nah\u00e1\u0148a\u0165 v\u00e4\u010d\u0161ie mno\u017estvo \u013eud\u00ed, preto\u017ee to aplik\u00e1cia sprav\u00ed za nich.\u201d <\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u010co je pre v\u00e1s top funkcia aplik\u00e1cie?<\/strong><\/h3>\n<\/div>\n\n\n\n
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Skvel\u00fd je search bar \u00faplne navrchu v\u202fSharePointe, lebo r\u00e1no, ke\u010f otvor\u00edm info Ahoy Career, je tam nieko\u013eko CV a\u202fnemus\u00edm h\u013eada\u0165, ku ktorej kampani ka\u017ed\u00e9 patr\u00ed. V\u202faplik\u00e1cii s\u00fa hne\u010f preh\u013eadne zobrazen\u00e9 v timeline. Tie\u017e je v\u00fdborn\u00e1 jej intuit\u00edvna forma, \u013eahko sa v\u202fappke orientuje bez nutnosti nejak\u00e9ho manu\u00e1lu.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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30% +<\/strong><\/h2>\n\n\n\n

response rate<\/strong><\/p>\n\n\n\n

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59<\/strong><\/h2>\n\n\n\n

kampan\u00ed<\/strong><\/p>\n\n\n\n

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4 600<\/strong><\/h2>\n\n\n\n

kandid\u00e1tov<\/strong><\/p>\n\n\n\n

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5<\/strong><\/h2>\n\n\n\n

mesiacov<\/strong><\/p>\n\n\n\n

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Tech stack<\/strong><\/h3>\n<\/div>\n\n\n\n
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Microsoft SharePoint, Skybow Studio, Facebook Graph API, Automatiza\u010dn\u00e9 skripty pre e-mailov\u00fa a SMS komunik\u00e1ciu<\/p>\n<\/div>\n<\/div>\n\n\n\n

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T\u00e1to pr\u00edpadov\u00e1 \u0161t\u00fadia bola dokon\u010den\u00e1 v j\u00fali 2023<\/em>.<\/p>\n\n\n\n

<\/div>","protected":false},"excerpt":{"rendered":"

Virtu\u00e1lne nitky sp\u00e1jaj\u00fa svet. Tentokr\u00e1t sme za ne potiahli my tro\u0161ku in\u00fdm sp\u00f4sobom. Tak, aby sme pomohli spoji\u0165 potenci\u00e1lnych kandid\u00e1tov s Ahoy Career \u010do najr\u00fdchlej\u0161ie a najefekt\u00edvnej\u0161ie. Klient a zadanie Ahoy Career, n\u00e1borov\u00e1 agent\u00fara p\u00f4sobiaca vo viacer\u00fdch eur\u00f3pskych krajin\u00e1ch (CZ,SK,PL,RU,HU), n\u00e1s oslovila s jasn\u00fdm cie\u013eom: vytvori\u0165 aplik\u00e1ciu, ktor\u00e1 by nahradila manu\u00e1lny proces zberu kandid\u00e1tov z […]<\/p>\n","protected":false},"author":2,"featured_media":5412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[26],"tags":[],"post_folder":[],"class_list":["post-7742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casestudy"],"acf":[],"_links":{"self":[{"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/posts\/7742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/comments?post=7742"}],"version-history":[{"count":1,"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/posts\/7742\/revisions"}],"predecessor-version":[{"id":7743,"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/posts\/7742\/revisions\/7743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/media\/5412"}],"wp:attachment":[{"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/media?parent=7742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/categories?post=7742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/tags?post=7742"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/opium.matelabs.dev\/cz\/wp-json\/wp\/v2\/post_folder?post=7742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}